"Congratulations to Nancy Shonka Padberg for the 2011 Women Making a Difference Award Nomination"
-Los Angeles Business Journal
Vice President Global Marketing, Scoopshot, New York, Helsinki, is the leading mobile platform for photo and video crowdsourcing. Over 600,000 global mobile users and 1,500 professionals in 177 countries. Scoopshot has transformed how media providers and brands source visual content and engage their audience. More than 70 media companies and brands use Scoopshot to gain instant breaking news or authentic campaign creativity. Clients include USA Today, News Corp Austrailia, London Evening Star, Apple Daily, Waz, Fiat, Finnair, Oxfam, Nokia, McDonalds.
VP Global Marketing & Sales, Navigate Boomer Media, Santa Monica is the Largest Online Media Source of websites, blogs and social networking communities focused on consumers 45 + who hold 70% of the U.S. Wealth. Engaging baby boomers with banner advertising, branded content, email, mobile, and caregiver databases to advertisers and marketers. Execution with programmatic advertising, integrated campaigns and content placement. Client industries include Travel, Health, Wealth, CPG, Home Developments, Automotive and Technology.
Vice President, The Phelps Group in Santa Monica. Integrated Marketing Communications strategy. Key clients: PETCO, Tahiti Tourisme, Pepperdine University, LA Fitness and The Fairmont Hotels & Resorts. Managed and led clients in marketing, branding and communications objectives, coached account team while focusing on increasing revenues, creating processes, contract negotiations, team leader, recruiting key talent, streamlining communications and analyzing potential acquisition targets. Average agency annual growth 18%. PR, Promotion, Advertising, Partnerships, Strategy, Negotiations, Revenue Generation.
Director, Adlink Cable Interconnect Los Angeles, created on air strategic partnerships for networks and clients, included Pillsbury and The Food Network, Hyundai and E! Entertainment and SeaWorld and Discovery's Shark Week. Increased revenue 48% through creative programs and alliances.
Account Manager, The Los Angeles Times negotiating multi-million dollar contracts. Responsible for $38 million revenue in various categories of retail, entertainment and fashion. Increased revenues on average of 12% annually.
Digital Marketing Executive