About Nancy

"Congratulations to Nancy Shonka Padberg for the 2011 Women Making a Difference Award Nomination" 
-Los Angeles Business Journal

CEO, Navigate Boomer Media, Santa Monica, is the Largest Boomer Online Media Source of websites, blogs and social networking communities. Engaging baby boomers with banner advertising, branded content, email, mobile, and caregiver databases to advertisers and marketers. Navigate Boomer Media represents 140 baby boomer web sites delivering 112 million unique visitors and 1.6 billion page impressions per month. Client industries include Travel, Health, Wealth, CPG, Home Developments, Automotive and Technology. 

Founder/Publisher, Best Boomer Towns. A website that provides facts, video, real time news, podcasts and weather in best 21 U.S. towns for relocating and thriving Baby Boomers. Original content from 30 columnists and bloggers.

President, Navigate Consulting, Santa Monica, Seattle.  Consultation to firms with emphasis in strategy, culture, engagement, online marketing, media strategy,data capture, analysis, integrated content programs.

Vice President, The Phelps Group in Santa Monica. Key clients included PETCO, Tahiti Tourisme, Pepperdine University, LA Fitness and The Fairmont Hotels & Resorts. Managed and led clients in marketing, branding and communications objectives, coached account team while focusing on increasing revenues, creating processes, contract negotiations, team leader, recruiting key talent, streamlining communications and analyzing potential acquisition targets. Average agency annual growth 18%. PR, Promotion, Advertising, Partnerships, Strategy, Negotiations, Revenue Generation.

Director, Adlink Cable Interconnect Los Angeles, created strategic partnerships for networks and clients, included Pillsbury and The Food Network, Hyundai and E! Entertainment and SeaWorld and Discovery's Shark Week. Increased revenue 48% through creative programs.

Account Manager, The Los Angeles Times negotiating multi-million dollar contracts. Responsible for $38 million revenue in various categories of retail, entertainment and fashion. Increased revenues on average of 12% annually.